Besides the excellent self-referentialness of watching a music video about YouTube videos on YouTube, I think that this is a great example of the notion of ‘Convergence Culture’ — the notion that, as opposed newer forms of media simply replacing older ones, instead the two will commingle in such a way that it could even result in still newer forms of media (and on, and on, and on…). I haven’t yet gotten around to reading this book of the same name by Henry Jenkins, but it’s on my list….

For a much more insightful commentary than I could possibly provide on this whole phenomenon, see this excellent blog post .