I’ve previously written about Trader Joe’s transparency in egg labeling terms (they have a poster with definitions right by the eggs), so I was pleased to find a post on BoingBoing about a New York times article which attempts to “unscramble” (their joke, I can’t claim that one) the various claims made on egg cartons. It’s a great article, and I highly recommend reading it.

Misterjalopy, who wrote the BoingBoing post, hinted at the need for an egg buying cheat sheet, and so I decided to use the information presented in the article to pull something together in Illustrator:

I’m sure it’s not exhaustive, but it is certainly something I will find useful when I’m in the grocery store, and I hope that other people will use it as well. It was a fun little project, and also a good information architecture and visualization exercise.

Download the (foldable, egg-shaped, credit-card-sized) .pdf here. If there are any suggestions or corrections, please let me know and I’d be happy to crank out another version!

Happy Hens … Happy Eggs … Happy People

Related posts:

1. Trader Joe’s Wants You To Know Your Eggs

This entry was posted on Saturday, September 20th, 2008 at 9:35 pm and is filed under Design, Environment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.